An award-winning creative director and art director, Amanda has touched a diverse range of brands from health care to hospitality, spirits, packaged goods, retail and consumer services. Fluent in creativity across all channels, her work has been recognized by Cannes, the One Show, D&AD and the Effies.
EXPERIENCE
ELEVANCE HEALTH • EXECUTIVE CREATIVE DIRECTOR • 2021 - present Lead a 40 person in-house creative department to develop breakthrough, consumer-focused campaigns and executions across a variety of touchpoints. Expand agency partnerships and guide external agency creative output. Help launch all aspects of a new healthcare brands from logo and design identity to brand campaigns.
ENERGY BBDO • SVP/CREATIVE DIRECTOR • 2020 - 2021
Led creative on the Bayer Aspirin brand for both pain and cardio, as well as One A Day and Flintstones Vitamins. Awarded “Energy Award” in first year at agency.
LEO BURNETT • SVP/CREATIVE DIRECTOR • 2016 - 2020
Led creative on UnitedHealthcare and Invesco.
LEO BURNETT • VP/CREATIVE DIRECTOR • 2011 - 2016
Led the Kraft cheese and Centrum vitamin accounts as well as several lines of Allstate business, including auto, life, power sports and specialty. Conceived and launched a new integrated brand campaign for UnitedHealthcare. Awarded the Leo Burnett Star Reacher Award 2014.
HAVAS • CREATIVE DIRECTOR • 2006 - 2011
Launched Valspar paint brand as a consumer brand and led the account through five years of an evolving campaign. Oversaw every element from logo and package design through film, digital, print and collateral. Also led the Effen, Sauza, The First Years, and Kraft businesses.
OGILVY & MATHER NY • INTERN
THE MARTIN AGENCY • STUDENT WORKSHOP
AWARDS
Cannes Gold Lion
D&AD pencil
One Show Silver and merit
Gold & Bronze Effies
The Kelly Awards
London International Awards
New York Art Directors Club
Webby
Chicago International Film Festival
The Kinsale Shark Awards Obie
JURIES Effies
One Show Automobile Advertising of the Year jury
One Screen Film Festival jury
EDUCATION
Hyper Island Masters Course
VCU AdCenter MS in Mass Communications / Advertising Art Direction
University of Virginia BA in English and Studio Art